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Chasm Companion A Fieldbook To Crossing The Chasm And Inside The Tornado 1st Paul Wiefels

Name: Chasm Companion A Fieldbook To Crossing The Chasm And Inside The Tornado 1st Paul Wiefels
SKU: BELL-1555832
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (24 reviews)

SKU: BELL-1555832

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

24 reviews

Chasm Companion A Fieldbook To Crossing The Chasm And Inside The Tornado 1st Paul Wiefels instant download after payment.

Publisher: Harper Paperbacks

File Extension: PDF

File size: 1.76 MB

Pages: 327

Author: Paul Wiefels

ISBN: 9780061442285, 9780066620558, 0066620554, 0061442283

Language: English

Year: 2002

Edition: 1st

Product desciption

Chasm Companion A Fieldbook To Crossing The Chasm And Inside The Tornado 1st Paul Wiefels by Paul Wiefels 9780061442285, 9780066620558, 0066620554, 0061442283 instant download after payment.

Originating from the work of The Chasm Group, a strategy-consulting firm serving technology based companies; this fieldbook focuses on theories of high technology marketing strategy development combined with execution. Wiefels (a founding partner of The Chasm Group) describes a life cycle model of business and market growth from the early small market of ''visionary'' customer, through widespread acceptance, to the final implementation of a given product.