Childhood Under Siege How Big Business Ruthlessly Targets Children Joel Bakan by Joel Bakan 9781847920577, 1847920578 instant download after payment.

'There can be no keener revelation of a society's soul than the way in which it treats its children.' Nelson Mandela
Joel Bakan, author of the international bestseller,The Corporation, takes Nelson Mandela's words as the moral starting point of his new book. InChildhood Under Siegehe
throws a brilliant light on the ruthless manipulation of children by
big business - and on society's failure to protect them.
Children,
he argues, are now perceived as a resource to be mined for profit. He
takes us on a dystopian journey through a world of cynical exploitation,
callous neglect, ill-informed parents and governments that look the
other way. He tells the chilling - and sometimes darkly humorous - story
of how children are being transformed into obsessive and narcissistic
mini-consumers, media addicts, cheap and pliable workers, and
pharmaceutical industry guinea pigs.
We are witnessing a
winner-takes-all battle for children's hearts, minds and bodies - a
hostile takeover of childhood itself. Large corporations are spending
vast sums in order to render parents and governments powerless to
protect children from calculated and unrelenting commercial assault.
Joel
Bakan makes it disconcertingly clear that society is betraying what it
purports to cherish most. As the world reels from economic turmoil,
ecological devastation, terrorism and war, it is these societal failings
that may turn out to be the most destructive of all.