China Ceo Ii Juan Antonio Fernandez Laurie Ann Underwood by Juan Antonio Fernandez & Laurie Ann Underwood 9781119583219, 1119583217 instant download after payment.

**Straight from the China CEO: Advice on leading operations in the world 's fastest-moving, highest stakes market. 25 top executives leading high-profile multinational companies in China, as well as seasoned and respected China-based consultants, give their front-line advice on succeeding in this market.**
Soaring spending power among the world's largest consumer population, radical digital transformation creating a cash-less, 'always on' society, severe generation gaps - these are just some of the factors which have completely transformed China since 2006, the year when the first volume of *China CEO* was published. And these are three of the main reasons the authors have again teamed up to put together this second volume - collecting entirely new content via in-depth, exclusive interviews with the heads of 25 high-profile CEOs of multinational companies in China, as well as a number of highly respected consultants who have...