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Chinas Super Consumers What 1 Billion Customers Want And How To Sell It To Them 1st Savio Chan

  • SKU: BELL-4915514
Chinas Super Consumers What 1 Billion Customers Want And How To Sell It To Them 1st Savio Chan
$ 31.00 $ 45.00 (-31%)

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Chinas Super Consumers What 1 Billion Customers Want And How To Sell It To Them 1st Savio Chan instant download after payment.

Publisher: Wiley
File Extension: PDF
File size: 1.13 MB
Pages: 240
Author: Savio Chan, Michael Zakkour
ISBN: 9781118834749, 1118834747
Language: English
Year: 2014
Edition: 1st

Product desciption

Chinas Super Consumers What 1 Billion Customers Want And How To Sell It To Them 1st Savio Chan by Savio Chan, Michael Zakkour 9781118834749, 1118834747 instant download after payment.

Chinese Consumers are Changing The World – Understand Them and Sell To Them

China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy.

The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.

  • A hands-on resource for succeeding in the Chinese marketplace
  • Filled with real-world stories of companies who have made an impact in China
  • Discover what the Chinese consumer wants and how to deliver the goods
  • Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market

This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

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