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4.4
102 reviewsFrom the authors of Sway, Click is a fascinating psychological investigation of the forces behind what makes us click with certain people, or become fully immersed in whatever activity or situation we’re involved in. “A unique and compulsively readable look at unseen behavioural trends" (Fortune).
In a powerful, story-driven narrative that weaves together cutting-edge research in psychology and sociology, Ori & Rom Brafman explore what it means to “click”: the common factors present when our brain and senses are fully engaged. They identify five “accelerators” that increase the likelihood of these kinds of magic connections in our work and relationships. From actors vying for a role on a popular TV series to police officers negotiating with hostage takers, we learn how one can foster an environment where we can click with another person and shape our thinking, behaviour, and emotions.
“A provocative new book about the psychological forces that lead us to disregard facts or logic and behave in surprisingly irrational ways.” – The New York Times
“[An] engaging journey through the workings—and failings—of the mind…Their stories of senselessness…are as fascinating as the lessons we learn from them.” – Fast Company