Clout The Art and Science of Influental Web Content 1st Edition by Colleen Jones ISBN 0321733010 9780321733016 by 9780321733016, 0321733010 instant download after payment.

Clout The Art and Science of Influental Web Content 1st Edition by Colleen Jones - Ebook PDF Instant Download/Delivery: 0321733010, 9780321733016
Full download Clout The Art and Science of Influental Web Content 1st Edition after payment

Product details:

ISBN 10: 0321733010 
ISBN 13: 9780321733016
Author: Colleen Jones

Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?

An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul.
 
Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with practical examples from HowStuffWorks.com, Newell Rubbermaid, Centers for Disease Control and Prevention, and many more brands. With this book, you'll:

• Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online.
• Understand the business value of compelling web content. 
• Learn 8 principles for influence from the art of rhetoric and the science of psychology.
• Find out what context is and why it's so important to influence.
• Jump start your planning for content with a content brief.
• Learn how to evaluate your web content and determine whether it's making a difference.

Foreword by Karen McGrane, managing partner of Bond Art + Science

People also search for Clout The Art and Science of Influental Web Content 1st:

clout drawing
        
    
cloud art website
        
    
clout 2.0
        
    
art clout
        
    
the clout magazine
        
    
clout book
        
    
digital cloud art

Tags: Colleen Jones, Clout, Art