Cocreated Effective Agile And Trusted Eservices 15th International Conference On Electronic Commerce Icec 2013 Turku Finland August 1315 2013 Proceedings 1st Edition Radosaw Nielek by Radosław Nielek, Dariusz Parzych, Damian Sepczuk, Adam Wierzbicki, Jakub Wysoczanski (auth.), Jonna Järveläinen, Hongxiu Li, Anne-marie Tuikka, Tiina Kuusela (eds.) 9783642398070, 9783642398087, 3642398073, 3642398081 instant download after payment.

This book constitutes the refereed proceedings of the 15th International Conference on Electronic Commerce, ICEC 2013, held in Turku, Finland, in August 2013. The theme of ICEC 2013 was "effective, agile, and trusted e-services co-creation” and reflects the alignment between computerized, formalized business procedures with the need to flexibly adapt and innovate businesses on the spot according to changing customer needs and requirements.

The 13 papers published in this book were carefully reviewed and selected from more than 50 submissions, resulting in an acceptance rate of less than 25%. They are organized in topical sections on online advertisements and referential systems, recommender systems and pricing, social media, mobile services, business models, and societal implications.