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Cocreation Of Hightech Products In The B2b Domain Leontin Karl Grafmller

Name: Cocreation Of Hightech Products In The B2b Domain Leontin Karl Grafmller
SKU: BELL-50743930
Price: 31.00 USD
Availability: InStock
Rating: 4.4 (72 reviews)

SKU: BELL-50743930

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

72 reviews

Cocreation Of Hightech Products In The B2b Domain Leontin Karl Grafmller instant download after payment.

Publisher: Springer Gabler

File Extension: PDF

File size: 3.09 MB

Pages: 204

Author: Leontin Karl Grafmüller

ISBN: 9783658284121, 9783658284114, 3658284129, 3658284110

Language: English

Year: 2019

Product desciption

Cocreation Of Hightech Products In The B2b Domain Leontin Karl Grafmller by Leontin Karl Grafmüller 9783658284121, 9783658284114, 3658284129, 3658284110 instant download after payment.

Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly develop new products. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications. The author investigates this topic from different angles and showcases how the challenges involved are faced to enhance both the efficiency and efficacy of the co-creation of high-tech products in the B2B domain.