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Cognitive Choice Modeling Wang Zheng Joyce Busemeyer Jerome R

SKU: BELL-36456942

$ 31.00 ~~$ 45.00~~ (-31%)

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Cognitive Choice Modeling Wang Zheng Joyce Busemeyer Jerome R instant download after payment.

Publisher: The MIT Press

File Extension: PDF

File size: 63.54 MB

Pages: 304

Author: Wang, Zheng Joyce, Busemeyer, Jerome R.

ISBN: 9780262044967, 026204496X

Language: English

Year: 2021

Product desciption

Cognitive Choice Modeling Wang Zheng Joyce Busemeyer Jerome R by Wang, Zheng Joyce, Busemeyer, Jerome R. 9780262044967, 026204496X instant download after payment.

The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior. Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.