Commercialization Of Innovative Technologies Bringing Good Ideas To The Marketplace C Joseph Touhill by C. Joseph Touhill, Gregory J. Touhill, Thomas A. O'riordan(auth.) 9780470230077, 9780470925362, 047023007X, 0470925361 instant download after payment.

This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge by enabling you to start off with a solid foundation and strategy. Commercialization of Innovative Technologies focuses on three core areas that set the stage for successful commercialization: Developing and managing a strong, flexible "innovation team" of inventors, investors, technologists, and entrepreneurs; building a portfolio that spreads risk; leveraging input from technologists throughout the commercialization process.Content:
Chapter 1 Establishing Perspective (pages 1–57):
Chapter 2 Our Perspective (pages 59–75):
Chapter 3 Developing an Endgame (pages 77–96):
Chapter 4 Finding Ideas (pages 97–106):
Chapter 5 Investing in Ideas (pages 107–114):
Chapter 6 Assessing Ideas (pages 115–126):
Chapter 7 Paying for and Controlling Ideas (pages 127–133):
Chapter 8 Developing Ideas (pages 135–144):
Chapter 9 Designing and Building Technology (pages 145–153):
Chapter 10 Demonstrating Technology (pages 155–163):
Chapter 11 Standardizing Technology (pages 165–173):
Chapter 12 Packaging Technology (pages 175–182):
Chapter 13 Applying Technology (pages 183–188):
Chapter 14 Marketing and Selling Technology (pages 189–198):
Chapter 15 Tracking Technology (pages 199–206):
Chapter 16 Monitoring Technology (pages 207–212):
Chapter 17 Improving Technology (pages 213–229):
Chapter 18 Building on Success and Learning from Failure (pages 231–237):