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Commoditization And The Strategic Response Illustrated Edition Andrew Holmes

  • SKU: BELL-1375286
Commoditization And The Strategic Response Illustrated Edition Andrew Holmes
$ 31.00 $ 45.00 (-31%)

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Commoditization And The Strategic Response Illustrated Edition Andrew Holmes instant download after payment.

Publisher: Gower
File Extension: PDF
File size: 1.13 MB
Pages: 245
Author: Andrew Holmes
ISBN: 9780566087431, 056608743X
Language: English
Year: 2008
Edition: illustrated edition

Product desciption

Commoditization And The Strategic Response Illustrated Edition Andrew Holmes by Andrew Holmes 9780566087431, 056608743X instant download after payment.

In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. He describes how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The evidence is both fascinating and compelling and it is clear that the impacts of commoditization are far reaching.

Holmes offers organizations and white collar workers a range of strategic responses which can be used to combat its worst impacts. And as commoditization continues to make inroads into the corporate and working worlds, this book will be an invaluable companion to addressing the challenges which it presents.

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