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Commonsense Direct Digital Marketing 5th Drayton Bird

  • SKU: BELL-2142854
Commonsense Direct Digital Marketing 5th Drayton Bird
$ 31.00 $ 45.00 (-31%)

4.7

36 reviews

Commonsense Direct Digital Marketing 5th Drayton Bird instant download after payment.

Publisher: Kogan Page
File Extension: PDF
File size: 6.04 MB
Pages: 448
Author: Drayton Bird
ISBN: 9780749447601, 0749447605
Language: English
Year: 2007
Edition: 5th

Product desciption

Commonsense Direct Digital Marketing 5th Drayton Bird by Drayton Bird 9780749447601, 0749447605 instant download after payment.

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns.

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