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Communication Theory Media Technology And Society 1st Edition David Holmes

  • SKU: BELL-4407392
Communication Theory Media Technology And Society 1st Edition David Holmes
$ 31.00 $ 45.00 (-31%)

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Communication Theory Media Technology And Society 1st Edition David Holmes instant download after payment.

Publisher: SAGE Publications Ltd
File Extension: PDF
File size: 7.53 MB
Pages: 272
Author: David Holmes
ISBN: 9780761970699, 076197069X
Language: English
Year: 2005
Edition: 1

Product desciption

Communication Theory Media Technology And Society 1st Edition David Holmes by David Holmes 9780761970699, 076197069X instant download after payment.

This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).

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