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Competitive Strategy For Media Firms Routledge Communication Series 1st Edition Chanolmsted

  • SKU: BELL-6515146
Competitive Strategy For Media Firms Routledge Communication Series 1st Edition Chanolmsted
$ 31.00 $ 45.00 (-31%)

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Competitive Strategy For Media Firms Routledge Communication Series 1st Edition Chanolmsted instant download after payment.

Publisher: Routledge
File Extension: PDF
File size: 2.36 MB
Pages: 256
Author: Chan-Olmsted, Sylvia M.
ISBN: 9780805848120, 9781410617408, 0805848126, 1410617408
Language: English
Year: 2005
Edition: 1

Product desciption

Competitive Strategy For Media Firms Routledge Communication Series 1st Edition Chanolmsted by Chan-olmsted, Sylvia M. 9780805848120, 9781410617408, 0805848126, 1410617408 instant download after payment.

This volume provides a thorough review of current concepts and practices in the areas of strategic management, branding, and conglomerization in the electronic media industry. For researchers, scholars, and students in media economics and management and business.

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