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Conducting Research Surveys Via Email And The Web 1st Edition Matthias Schonlau

  • SKU: BELL-1721144
Conducting Research Surveys Via Email And The Web 1st Edition Matthias Schonlau
$ 31.00 $ 45.00 (-31%)

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Conducting Research Surveys Via Email And The Web 1st Edition Matthias Schonlau instant download after payment.

Publisher: RAND Corporation
File Extension: PDF
File size: 1.32 MB
Pages: 112
Author: Matthias Schonlau
ISBN: 9780833031105, 9780833032263, 0833031104, 0833032267
Language: English
Year: 2002
Edition: 1

Product desciption

Conducting Research Surveys Via Email And The Web 1st Edition Matthias Schonlau by Matthias Schonlau 9780833031105, 9780833032263, 0833031104, 0833032267 instant download after payment.

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.

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