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Confessions Of An Advertising Man David Ogilvy

  • SKU: BELL-53627608
Confessions Of An Advertising Man David Ogilvy
$ 31.00 $ 45.00 (-31%)

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Confessions Of An Advertising Man David Ogilvy instant download after payment.

Publisher: Vibhatsu
File Extension: EPUB
File size: 1.2 MB
Author: David Ogilvy
ISBN: 9781904915379, 190491537X
Language: English
Year: 2011

Product desciption

Confessions Of An Advertising Man David Ogilvy by David Ogilvy 9781904915379, 190491537X instant download after payment.

A new edition of the timeless business classic featured on* Mad Men —as fresh and relevant now as the day it was written

David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands.

First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else."

—David Ogilvy

About the Author

David Ogilvy (1911–1999), referred to in 1962 by Time as "the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkers in the field. He is also the author of Ogilvy on Advertising.

Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include Angela's Ashes , Fame , Midnight Express , and Pink Floyd: The Wall.

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