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Congruency Expectations And Consumer Behavior In Digital Environments Frederic Nimmermann

Name: Congruency Expectations And Consumer Behavior In Digital Environments Frederic Nimmermann
SKU: BELL-10548746
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (78 reviews)

SKU: BELL-10548746

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

78 reviews

Congruency Expectations And Consumer Behavior In Digital Environments Frederic Nimmermann instant download after payment.

Publisher: Gabler Verlag

File Extension: PDF

File size: 3.36 MB

Pages: 226

Author: Frederic Nimmermann

ISBN: 9783658284206, 9783658284213, 365828420X, 3658284218

Language: English

Year: 2020

Product desciption

Congruency Expectations And Consumer Behavior In Digital Environments Frederic Nimmermann by Frederic Nimmermann 9783658284206, 9783658284213, 365828420X, 3658284218 instant download after payment.

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study.