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Connected Marketing The Viral Buzz And Word Of Mouth Revolution Justin Kirby

Name: Connected Marketing The Viral Buzz And Word Of Mouth Revolution Justin Kirby
SKU: BELL-1636404
Price: 31.00 USD
Availability: InStock
Rating: 4 (6 reviews)

SKU: BELL-1636404

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

6 reviews

Connected Marketing The Viral Buzz And Word Of Mouth Revolution Justin Kirby instant download after payment.

Publisher: Butterworth-Heinemann

File Extension: PDF

File size: 2.18 MB

Pages: 216

Author: Justin Kirby, Paul Marsden

ISBN: 9780080476797, 9780750666343, 075066634X, 0080476791

Language: English

Year: 2005

Product desciption

Connected Marketing The Viral Buzz And Word Of Mouth Revolution Justin Kirby by Justin Kirby, Paul Marsden 9780080476797, 9780750666343, 075066634X, 0080476791 instant download after payment.

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling 'Anatomy of Buzz') Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are StÃ©phane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd RÃ¶thlingshÃ¶fer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand. * Focuses on the consumer to consumer approach to marketing: word of mouth * Advises on ways to create an epidemic demand for a new product or service * Shows how to identify and form relationships with socially infectious individuals in order to convey the marketing message