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Conquering Consumerspace Marketing Strategies For A Branded World Michael R Solomon

SKU: BELL-1366146

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

78 reviews

Conquering Consumerspace Marketing Strategies For A Branded World Michael R Solomon instant download after payment.

Publisher: AMACOM

File Extension: PDF

File size: 2.21 MB

Pages: 289

Author: Michael R. Solomon

ISBN: 9780814407417, 0814407412

Language: English

Year: 2003

Product desciption

Conquering Consumerspace Marketing Strategies For A Branded World Michael R Solomon by Michael R. Solomon 9780814407417, 0814407412 instant download after payment.

This book - "Conquering Consumerspace" - is another in a recent and seemingly unending stream of tomes that tries to convince us how the consumer is in complete control of the purchasing process and needs to be engaged in a collaborative model. Message received. However, the saving grace for this title is that its author, Michael Solomon, is the director of Mind/Share Inc., a consulting firm specializing in online consumer research. The quantified insights he offers, which have been generated from his company, are genuinely interesting and make this work a standout from the blasé books of others.