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Consumer Behavior 2014 10th Edition Richard K Miller Kelli Washington

Name: Consumer Behavior 2014 10th Edition Richard K Miller Kelli Washington
SKU: BELL-4667686
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (48 reviews)

SKU: BELL-4667686

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

48 reviews

Consumer Behavior 2014 10th Edition Richard K Miller Kelli Washington instant download after payment.

Publisher: Richard K Miller & Associates

File Extension: PDF

File size: 1.58 MB

Pages: 550

Author: Richard K. Miller, Kelli Washington

ISBN: 9781577831945, 1577831942

Language: English

Year: 2013

Edition: 10

Product desciption

Consumer Behavior 2014 10th Edition Richard K Miller Kelli Washington by Richard K. Miller, Kelli Washington 9781577831945, 1577831942 instant download after payment.

Consumer Behavior 2014 assesses how consumer spending is distributed and behaviors that affect spending. This handbook includes presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2014 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. (Annual)