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5.0
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ISBN 10: 812241947X
ISBN 13: 978-8122419474
Author:
About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with pra
pt. 1. Consumer behaviour
pt. 2. Advertising management
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Tags: Matin Khan, Consumer, Behavior, Advertising, Management
