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Consumer Brand Relationships In Tourism An International Perspective Raouf Ahmad Rather

Name: Consumer Brand Relationships In Tourism An International Perspective Raouf Ahmad Rather
SKU: BELL-79323468
Price: 31.00 USD
Availability: InStock
Rating: 4.1 (40 reviews)

SKU: BELL-79323468

$ 31.00 ~~$ 45.00~~ (-31%)

4.1

40 reviews

Consumer Brand Relationships In Tourism An International Perspective Raouf Ahmad Rather instant download after payment.

Publisher: Springer

File Extension: PDF

File size: 23 MB

Pages: 662

Author: Raouf Ahmad Rather

ISBN: 9783031595356, 9783031595349, 3031595351, 3031595343

Language: English

Year: 2024

Product desciption

Consumer Brand Relationships In Tourism An International Perspective Raouf Ahmad Rather by Raouf Ahmad Rather 9783031595356, 9783031595349, 3031595351, 3031595343 instant download after payment.

This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and questions within the field and includes both theory and practical cases from around the globe. It brings together leading specialists from various disciplinary backgrounds and geographical regions, to offer state-of-the-art theoretical reflections and empirical research on contemporary issues. This book is a reference point for scholars, researchers, academics and students in the field of CBR across disciplines including tourism marketing, hospitality, leisure, festivals, and events.