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Consumer Identites Agency Media And Digital Culture Candice D Roberts

Name: Consumer Identites Agency Media And Digital Culture Candice D Roberts
SKU: BELL-48008672
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (44 reviews)

SKU: BELL-48008672

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

44 reviews

Consumer Identites Agency Media And Digital Culture Candice D Roberts instant download after payment.

Publisher: Intellect Books

File Extension: PDF

File size: 15.27 MB

Pages: 241

Author: Candice D. Roberts, Myles Ethan Lascity

ISBN: 9781789380453, 1789380456

Language: English

Year: 2019

Product desciption

Consumer Identites Agency Media And Digital Culture Candice D Roberts by Candice D. Roberts, Myles Ethan Lascity 9781789380453, 1789380456 instant download after payment.

This edited collection explores the notion of agency by tracing
the role and activities of consumers from the pre-internet age into the
possible future. Using an overview of the historical creation of
consumer identity, Consumer Identities demonstrates that active
consumption is not merely a product of the digital age; it has always
been a means by which a person can develop identity. Grounded in the
acknowledgment that identity is a constructed and contested space, the
authors analyze emerging dynamics in contemporary consumerism, ongoing
tensions of structure and agency in consumer identities, and the ways in
which identity construction could be influenced in the future. By
exploring consumer identity through examples in pop culture, the authors
have created a scholarly work that will appeal to industry
professionals as well as academics.