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Consumer Neuroscience Theory And Application 1st Edition Cathrine V Janssonboyd

  • SKU: BELL-54081292
Consumer Neuroscience Theory And Application 1st Edition Cathrine V Janssonboyd
$ 31.00 $ 45.00 (-31%)

4.8

54 reviews

Consumer Neuroscience Theory And Application 1st Edition Cathrine V Janssonboyd instant download after payment.

Publisher: Elsevier
File Extension: PDF
File size: 5.32 MB
Pages: 308
Author: Cathrine V. Jansson-Boyd, Peter Bright
ISBN: 9780443135811, 0443135819
Language: English
Year: 2024
Edition: 1

Product desciption

Consumer Neuroscience Theory And Application 1st Edition Cathrine V Janssonboyd by Cathrine V. Jansson-boyd, Peter Bright 9780443135811, 0443135819 instant download after payment.

Consumer Neuroscience: Theory and Application presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content. The book moves on to review methods, the field of affective neuroscience, mechanisms and applications of neuroimaging methods and fundamentals of visual neuroscience. Final sections provide a collection of case studies that allow readers to analyze actual results of different cases in which brain activity was used to answer marketing and business questions.

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