Consumer Perception Of Product Risks And Benefits 1st Edition Gerard Emilien by Gerard Emilien, Rolf Weitkunat, Frank Lüdicke, (eds.) 9783319505282, 9783319505305, 3319505289, 3319505300 instant download after payment.

This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.