Consumers And Food Understanding And Shaping Consumer Behaviour 1st Edition Professor Marian Garcia Martinez by Professor Marian Garcia Martinez, Dr Steffen Jahn, Prof Yasemin Boztug, Prof Gordon R. Foxall, Dr Oscar Robayo-pinzon, Dr Sandra Rojas-berrio, Emeritus Prof John Kuada, Prof Irene (eirini) Kamenidou, Dr George Menexes 9781801463546, 1801463549 instant download after payment.

Consumers and food: Understanding and shaping consumer behaviour reviews what we know about changing food purchasing behaviours so that farmers, food manufacturers, retailers and policymakers can better meet and influence customer needs and expectations. The book reviews existing models of customer behaviour such as dual process and neuroscience approaches.

The book also considers contemporary issues such as regional and cultural influences on consumer purchasing behaviour, as well as how consumers assess attributes such as food origins and sustainability.