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Consumption And Advertising In Eastern Europe And Russia In The Twentieth Century Heidi Heinkircher

Name: Consumption And Advertising In Eastern Europe And Russia In The Twentieth Century Heidi Heinkircher
SKU: BELL-48059292
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (54 reviews)

SKU: BELL-48059292

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

54 reviews

Consumption And Advertising In Eastern Europe And Russia In The Twentieth Century Heidi Heinkircher instant download after payment.

Publisher: Palgrave Macmillan

File Extension: PDF

File size: 6.38 MB

Pages: 438

Author: Heidi Hein-Kircher, Magdalena Eriksroed-Burger, Julia Malitska

ISBN: 9783031202032, 3031202031

Language: English

Year: 2023

Product desciption

Consumption And Advertising In Eastern Europe And Russia In The Twentieth Century Heidi Heinkircher by Heidi Hein-kircher, Magdalena Eriksroed-burger, Julia Malitska 9783031202032, 3031202031 instant download after payment.

This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.