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4.3
38 reviewsKEY BENEFIT: This book provides the richest selection of landmark (traditional) and contemporary (within the last three years) cases for business students, including more cases on information technology and e-commerce law than any other book. Topics present a summarized/brief approach to cases.
KEY TOPICS: This edition contains over 75 new cases that have been decided in the past three years, including ones covering IT and e-Commerce — dedicated chapters cover Intellectual Property and Internet Law, and Electronic Commerce and Information Technology Licensing. Over 45 “Online Commerce & Internet Law” boxes focus on the legal issues businesses face as they either launch new Internet ventures or rise to the challenge of incorporating on-line technologies into their existing business models.
MARKET: For those in Business Law professions.
For one of two semester undergraduate courses in Business Law. This text explains contemporary business law with stories that stick, so students move beyond memorization to a greater conceptual understanding of the field. xxv, 1006 p. : 29 cm
