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Contemporary Selling Building Relationships Creating Value 4th Ed Johnston

  • SKU: BELL-10671170
Contemporary Selling Building Relationships Creating Value 4th Ed Johnston
$ 31.00 $ 45.00 (-31%)

4.4

92 reviews

Contemporary Selling Building Relationships Creating Value 4th Ed Johnston instant download after payment.

Publisher: Routledge
File Extension: PDF
File size: 8.87 MB
Pages: 411
Author: Johnston, Mark W.; Marshall, Greg W.
ISBN: 0203120965, 0415523494, 0415523508, 9780203120965, 9780415523493, 9780415523509
Language: English
Year: 2013
Edition: 4th ed.

Product desciption

Contemporary Selling Building Relationships Creating Value 4th Ed Johnston by Johnston, Mark W.; Marshall, Greg W. 0203120965, 0415523494, 0415523508, 9780203120965, 9780415523493, 9780415523509 instant download after payment.

This latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: 'Expert Advice' chapter openers showing how each chapter's sales concepts are applied in the real world; in-chapter 'Ethical Dilemmas' that help students identify and handle effectively the numerous ethical issues that arise in selling; mini-cases to help students understand and apply the principles they have learned in the classroom; role-plays at the end of each chapter enabling students to learn by doing; special appendices on selling math and developing a professional sales proposal; and video material available on the companion website, featuring the highly regarded role-play series introduced by the authors and new content with sales experts discussing best sales practices from a recent PBS special on selling produced by HR Chally. 

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