Content Rules How To Create Killer Blogs Podcasts Videos Ebooks Webinars And More That Engage Customers And Ignite Your Business Rev And Updated Ed Ann Handley by Ann Handley, C.c. Chapman 9781118232606, 9781118283035, 9781118284056, 9781118287002, 9781928645627, 9782021368185, 1118232607, 1118283031, 1118284054 instant download after payment.

The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

• Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
• Leverage social media and social tools to get your content and ideas distributed as widely as possible
• Understand why you...