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Corporate Reputation Brand And Communication Fill Chris Roper

  • SKU: BELL-22004586
Corporate Reputation Brand And Communication Fill Chris Roper
$ 31.00 $ 45.00 (-31%)

4.3

98 reviews

Corporate Reputation Brand And Communication Fill Chris Roper instant download after payment.

Publisher: Pearson
File Extension: PDF
File size: 11.09 MB
Author: Fill, Chris; Roper, Stuart
ISBN: 9780273727590, 9783253192654, 0273727591, 3253192652
Language: English
Year: 2012

Product desciption

Corporate Reputation Brand And Communication Fill Chris Roper by Fill, Chris; Roper, Stuart 9780273727590, 9783253192654, 0273727591, 3253192652 instant download after payment.

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

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