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Corporate Social Responsibility Doing The Most Good For Your Company And Your Cause 1st Edition Philip Kotler

  • SKU: BELL-2384714
Corporate Social Responsibility Doing The Most Good For Your Company And Your Cause 1st Edition Philip Kotler
$ 31.00 $ 45.00 (-31%)

4.7

66 reviews

Corporate Social Responsibility Doing The Most Good For Your Company And Your Cause 1st Edition Philip Kotler instant download after payment.

Publisher: Wiley
File Extension: PDF
File size: 8.64 MB
Pages: 321
Author: Philip Kotler, Nancy Lee
ISBN: 9780471476115, 9780471704522, 0471476110, 0471704520
Language: English
Year: 2004
Edition: 1

Product desciption

Corporate Social Responsibility Doing The Most Good For Your Company And Your Cause 1st Edition Philip Kotler by Philip Kotler, Nancy Lee 9780471476115, 9780471704522, 0471476110, 0471704520 instant download after payment.

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

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