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Crackle And Fizz Essential Communication And Pitching Skills For Scientists Caroline Van Den Brul

  • SKU: BELL-5233578
Crackle And Fizz Essential Communication And Pitching Skills For Scientists Caroline Van Den Brul
$ 31.00 $ 45.00 (-31%)

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Crackle And Fizz Essential Communication And Pitching Skills For Scientists Caroline Van Den Brul instant download after payment.

Publisher: Imperial College Press
File Extension: PDF
File size: 4.06 MB
Pages: 216
Author: Caroline van den Brul
ISBN: 9781783262830, 1783262834
Language: English
Year: 2014

Product desciption

Crackle And Fizz Essential Communication And Pitching Skills For Scientists Caroline Van Den Brul by Caroline Van Den Brul 9781783262830, 1783262834 instant download after payment.

This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences.

Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they CRACKLE and FIZZ for the Audience.

Readership: Research scientists across all fields of science, from engineers to historians of science.

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