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Creating And Marketing New Products And Services Rosanna Garcia

  • SKU: BELL-5059018
Creating And Marketing New Products And Services Rosanna Garcia
$ 31.00 $ 45.00 (-31%)

5.0

20 reviews

Creating And Marketing New Products And Services Rosanna Garcia instant download after payment.

Publisher: CRC Press
File Extension: PDF
File size: 5.79 MB
Pages: 414
Author: Rosanna Garcia
ISBN: 9781482203608, 148220360X
Language: English
Year: 2014

Product desciption

Creating And Marketing New Products And Services Rosanna Garcia by Rosanna Garcia 9781482203608, 148220360X instant download after payment.

This book emphasizes emphasizes marketing research techniques that can help firms identity the voice of the customer and incorporate these findings into new product development process. It addresses the role of sustainability in innovation, open innovation strategies, and international co-development efforts of new products and services.

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