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Creating Passion Brands Getting to the Heart of Branding 1st Edition by Helen Edwards, Derek Day ISBN 0749443707 9780749443702

  • SKU: BELL-2137476
Creating Passion Brands Getting to the Heart of Branding 1st Edition by Helen Edwards, Derek Day ISBN 0749443707 9780749443702
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Creating Passion Brands Getting to the Heart of Branding 1st Edition by Helen Edwards, Derek Day ISBN 0749443707 9780749443702 instant download after payment.

Publisher: Kogan Page Business Books
File Extension: PDF
File size: 2.13 MB
Pages: 257
Author: Helen Edwards, Derek Day
ISBN: 9780749443702, 0749443707
Language: English
Year: 2005

Product desciption

Creating Passion Brands Getting to the Heart of Branding 1st Edition by Helen Edwards, Derek Day ISBN 0749443707 9780749443702 by Helen Edwards, Derek Day 9780749443702, 0749443707 instant download after payment.

Creating Passion Brands Getting to the Heart of Branding 1st Edition by Helen Edwards, Derek Day - Ebook PDF Instant Download/Delivery: 0749443707, 9780749443702
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Product details:

ISBN 10: 0749443707 
ISBN 13: 9780749443702
Author: Helen Edwards, Derek Day

Brands are at a crossroads. Today's marketers face flat growth, regulated markets, rapacious retailers and cynical consumers. And yet some brands rise above the issues to ignite passionate advocacy in consumers and employees alike. These are the brands with the imagination to stand for something rather than just following the latest consumer whim, the brands with

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Tags: Helen Edwards, Derek Day, Passion, Heart

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