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Creating Passion Brands Getting To The Heart Of Branding Helen Edwards

Name: Creating Passion Brands Getting To The Heart Of Branding Helen Edwards
SKU: BELL-2137476
Price: 31.00 USD
Availability: InStock
Rating: 5 (48 reviews)

SKU: BELL-2137476

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

48 reviews

Creating Passion Brands Getting To The Heart Of Branding Helen Edwards instant download after payment.

Publisher: Kogan Page Business Books

File Extension: PDF

File size: 2.13 MB

Pages: 257

Author: Helen Edwards, Derek Day

ISBN: 9780749443702, 0749443707

Language: English

Year: 2005

Product desciption

Creating Passion Brands Getting To The Heart Of Branding Helen Edwards by Helen Edwards, Derek Day 9780749443702, 0749443707 instant download after payment.

Brands are at a crossroads. Today's marketers face flat growth, regulated markets, rapacious retailers and cynical consumers. And yet some brands rise above the issues to ignite passionate advocacy in consumers and employees alike. These are the brands with the imagination to stand for something rather than just following the latest consumer whim, the brands with