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Creative Direction In A Digital World A Guide To Being A Modern Creative Director 1st Edition Adam Harrell

Name: Creative Direction In A Digital World A Guide To Being A Modern Creative Director 1st Edition Adam Harrell
SKU: BELL-6637752
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (84 reviews)

SKU: BELL-6637752

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

84 reviews

Creative Direction In A Digital World A Guide To Being A Modern Creative Director 1st Edition Adam Harrell instant download after payment.

Publisher: CRC Press

File Extension: PDF

File size: 3.84 MB

Pages: 137

Author: Adam Harrell

ISBN: 9781138847514, 9781351380218, 1138847518, 1351380214

Language: English

Year: 2016

Edition: 1

Product desciption

Creative Direction In A Digital World A Guide To Being A Modern Creative Director 1st Edition Adam Harrell by Adam Harrell 9781138847514, 9781351380218, 1138847518, 1351380214 instant download after payment.

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.
Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction and design that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.

Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.
Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.
Develop the skills needed to communicate your ideas to a skeptical client.
Learn how to more effectively manage your creative team.
And most importantly craft digital experiences that get results.