Creative Library Marketing And Publicity Best Practices Robert J Lackie by Robert J. Lackie 9781442254206, 9781442254213, 9781442254220, 1442254203, 1442254211, 144225422X instant download after payment.

Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library's successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:

Using constituents' voices in outreach efforts

Building a social media presence

Crafting step-by-step marketing plans

Planning and implementing branding campaigns

Creating buzz with promotional videos

Using e-mail marketing in outreach

Marketing a new library space

Marketing on a shoestring budget

Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.