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Creative Strategy And The Business Of Design Douglas Davis

  • SKU: BELL-10007078
Creative Strategy And The Business Of Design Douglas Davis
$ 31.00 $ 45.00 (-31%)

5.0

50 reviews

Creative Strategy And The Business Of Design Douglas Davis instant download after payment.

Publisher: How Books
File Extension: EPUB
File size: 1.72 MB
Pages: 208
Author: Douglas Davis
Language: English
Year: 2016

Product desciption

Creative Strategy And The Business Of Design Douglas Davis by Douglas Davis instant download after payment.

In Creative Strategy and the Business of Design, Douglas Davis provides “creatives”—designers, art directors, copywriters, and content providers—with a framework for their concepts to succeed. This higher level of success entails understanding and achieving the business objectives of the design project. As he writes in the Introduction, “Let’s start with what we weren’t taught.” With this book, designers have a guide that fills in gaps for skills that aren’t the subject matter of design school or the focus of internships, freelance work, or company training programs. That’s because these skills haven’t been considered essential or even appropriate for a creative role.

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