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Creative Strategy In Advertising 9th Edition Bonnie L Drewniany

Name: Creative Strategy In Advertising 9th Edition Bonnie L Drewniany
SKU: BELL-2471456
Price: 31.00 USD
Availability: InStock
Rating: 5 (38 reviews)

SKU: BELL-2471456

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

38 reviews

Creative Strategy In Advertising 9th Edition Bonnie L Drewniany instant download after payment.

Publisher: Wadsworth Publishing

File Extension: PDF

File size: 10.81 MB

Pages: 352

Author: Bonnie L. Drewniany, A. Jerome Jewler

ISBN: 9780495095699, 0495095699

Language: English

Year: 2007

Edition: 9

Product desciption

Creative Strategy In Advertising 9th Edition Bonnie L Drewniany by Bonnie L. Drewniany, A. Jerome Jewler 9780495095699, 0495095699 instant download after payment.

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.