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Creativity And Data Marketing A Practical Guide To Data Innovation Becky Wang

  • SKU: BELL-48031684
Creativity And Data Marketing A Practical Guide To Data Innovation Becky Wang
$ 31.00 $ 45.00 (-31%)

4.0

46 reviews

Creativity And Data Marketing A Practical Guide To Data Innovation Becky Wang instant download after payment.

Publisher: Kogan Page
File Extension: PDF
File size: 1.99 MB
Pages: 240
Author: Becky Wang
ISBN: 9780749477257, 0749477253
Language: English
Year: 2016

Product desciption

Creativity And Data Marketing A Practical Guide To Data Innovation Becky Wang by Becky Wang 9780749477257, 0749477253 instant download after payment.

The world is moving towards universal connectivity at a
dizzying rate; underpinning this complex system of incessant
transaction, connection and digital experience is an infrastructure that
generates a trail of data. This trail not only tells us about human
behaviour, but provides vital insights into market dynamics, consumer
behaviour, as well as the relationships we value and the culture we live
in. Creativity and Data Marketing helps marketers access this data,
find meaning in it and leverage it creatively to gain a competitive
advantage. Creativity and Data Marketing addresses the need to analyse
data creatively, and in particular how balancing tangible insights with
creative market influence can maximise business innovation and results.
The book clarifies where businesses can improve existing infrastructure,
processes and activities, as well as finding new addressable markets
ready to validate or rethink market demand. By identifying how and why a
consumer interacts with touch points beyond paid media, for example
forums, blog content, native advertising and word-of-mouth, Becky Wang
presents a creativity and data blueprint on how businesses can make
lucrative steps forward to innovate their products, services and
communication strategies, laying the groundwork for long-term results.

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