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Crisis Communication Practical Pr Strategies For Reputation Management And Company Survival Illustrated Edition Peter F Anthonissen

  • SKU: BELL-1399854
Crisis Communication Practical Pr Strategies For Reputation Management And Company Survival Illustrated Edition Peter F Anthonissen
$ 31.00 $ 45.00 (-31%)

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Crisis Communication Practical Pr Strategies For Reputation Management And Company Survival Illustrated Edition Peter F Anthonissen instant download after payment.

Publisher: Kogan Page
File Extension: PDF
File size: 1.35 MB
Pages: 241
Author: Peter F Anthonissen, Peter Anthonissen
ISBN: 9780749454005, 9780749455538, 0749454008, 0749455535
Language: English
Year: 2008
Edition: illustrated edition

Product desciption

Crisis Communication Practical Pr Strategies For Reputation Management And Company Survival Illustrated Edition Peter F Anthonissen by Peter F Anthonissen, Peter Anthonissen 9780749454005, 9780749455538, 0749454008, 0749455535 instant download after payment.

No company or organization is immune to crisis.В В A crisis, however, does not necessarily have to turn into a PR disaster. В Crisis Communications provides readers with advice on how to limit damage by acting quickly and positively. В Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently via a successful public relations strategy.

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Crisis Communications is a thorough guide to help prepare an organization for unexpected calamities.В  It provides information on accountability, planning, building corporate image, natural disasters, accidents, financial crises, legal issues, corporate re-organization, food crises, negative press, media training and risk managers.

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Contributors include: Kathryn Blanchard (USA); Roger Bridgeman (USA); Willem Buitelaar (The Netherlands); Marianne de Bruijn (The Netherlands); Tom Gable (USA); Kathryn H Tunheim (USA); Jerry Hendin (USA); Stuart Hyslop (United Kingdom); Nick Leighton (United Arab Emirates); Thom M Serafin (USA); Bob Oltmanns (USA); Steven Pellegrino (USA); Silvia Pendas de Cassina (Mexico); Nuria Sanchez (Spain); Elizabeth Seigenthaler Courtney (USA); Tony Shelton (USA); Odile Vernier (France); Jim Walsh (Ireland); Tim Wallace (USA); Mania Xenou (Greece).

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