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Crm Management Pocketbook Series David Alexander Charles Turner

  • SKU: BELL-2532322
Crm Management Pocketbook Series David Alexander Charles Turner
$ 31.00 $ 45.00 (-31%)

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Crm Management Pocketbook Series David Alexander Charles Turner instant download after payment.

Publisher: Management Pocketbooks
File Extension: PDF
File size: 1.1 MB
Pages: 128
Author: David Alexander, Charles Turner
ISBN: 1870471970
Language: English
Year: 2001

Product desciption

Crm Management Pocketbook Series David Alexander Charles Turner by David Alexander, Charles Turner 1870471970 instant download after payment.

Meeting the right customers' needs profitably is busnesses' biggest challenge. With customer choice wider now that it has ever been, not least because of the emergence of the World Wide Web and other new technologies, competition is fiercer and pressure on margins greater than ever. The need to build long-term customer relationships that are profitable is paramount. Customer relationship management (CRM) seeks to organise a business around its customers. This book describes customer relationship management and explains why businesses are employing it. This book describes customer relationship management and explains why businesses are embracing it. It looks at the increasingly complex nature of customer-supplier relationships and demonstrates how to calculate customer life-time values. Subsequent chapters deal with relationship marketing, technology and business processes in support of CRM, CRM in a business-to-business environment, and the implementation of CRM. It concludes with 10 top tips.

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