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Crosscultural Design For It Products And Services Peiluen Patrick Rau Thomas A Plocher Yeeyin Choong

  • SKU: BELL-4731818
Crosscultural Design For It Products And Services Peiluen Patrick Rau Thomas A Plocher Yeeyin Choong
$ 31.00 $ 45.00 (-31%)

5.0

20 reviews

Crosscultural Design For It Products And Services Peiluen Patrick Rau Thomas A Plocher Yeeyin Choong instant download after payment.

Publisher: CRC Press
File Extension: PDF
File size: 20.65 MB
Pages: 261
Author: Pei-Luen Patrick Rau; Thomas A Plocher; Yee-Yin Choong
ISBN: 9781439838730, 9781439838747, 1439838739, 1439838747
Language: English
Year: 2012

Product desciption

Crosscultural Design For It Products And Services Peiluen Patrick Rau Thomas A Plocher Yeeyin Choong by Pei-luen Patrick Rau; Thomas A Plocher; Yee-yin Choong 9781439838730, 9781439838747, 1439838739, 1439838747 instant download after payment.

''With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes, and difficulties with different information appliance products and information services''--

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