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Cultural Studies Of Lego More Than Just Bricks Rebecca Hains

  • SKU: BELL-10592668
Cultural Studies Of Lego More Than Just Bricks Rebecca Hains
$ 31.00 $ 45.00 (-31%)

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Cultural Studies Of Lego More Than Just Bricks Rebecca Hains instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 4.07 MB
Pages: 360
Author: Rebecca Hains, Sharon Mazzarella
ISBN: 9783030326630, 9783030326647, 3030326632, 3030326640
Language: English
Year: 2019

Product desciption

Cultural Studies Of Lego More Than Just Bricks Rebecca Hains by Rebecca Hains, Sharon Mazzarella 9783030326630, 9783030326647, 3030326632, 3030326640 instant download after payment.

This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO’s status as the world’s largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters’ in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children’s popular culture market alike.

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