EbookBell.com

Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.

Please read the tutorial at this link: https://ebookbell.com/faq

We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.

For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.

EbookBell Team

Cultures Of Commodity Branding 1st Edition Andrew Bevan David Wengrow

Name: Cultures Of Commodity Branding 1st Edition Andrew Bevan David Wengrow
SKU: BELL-4145958
Price: 31.00 USD
Availability: InStock
Rating: 5 (90 reviews)

SKU: BELL-4145958

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

90 reviews

Cultures Of Commodity Branding 1st Edition Andrew Bevan David Wengrow instant download after payment.

Publisher: Left Coast Press

File Extension: PDF

File size: 9.12 MB

Pages: 268

Author: Andrew Bevan, David Wengrow

Language: English

Year: 2010

Edition: 1

Product desciption

Cultures Of Commodity Branding 1st Edition Andrew Bevan David Wengrow by Andrew Bevan, David Wengrow instant download after payment.

Commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in places as diverse as the Bronze Age Mediterranean and Early Modern Europe. What the contributions in this volume also vividly document, both in past social contexts and recent ones as diverse as the kingdoms of Cameroon, Socialist Hungary or online eBay auctions, is the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice. Bringing together the work of cultural anthropologists and archaeologists, this volume obliges specialists in marketing and economics to reassess the relationship between branding and capitalism, as well as adding an important new concept to the work of economic anthropologists and archaeologists.