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EbookBell Team
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ISBN 10: 0230247814
ISBN 13: 978-0230247819
Author: Shaw, Dibeehi, Walden
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Shaw, Dibeehi, Walden, Customer Experience, Future Trends