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Customer Knowledge Management People Processes And Technology 1st Edition Minwir Alshammari

  • SKU: BELL-1627462
Customer Knowledge Management People Processes And Technology 1st Edition Minwir Alshammari
$ 31.00 $ 45.00 (-31%)

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Customer Knowledge Management People Processes And Technology 1st Edition Minwir Alshammari instant download after payment.

Publisher: Information Science Reference
File Extension: PDF
File size: 8.78 MB
Pages: 385
Author: Minwir Al-Shammari
ISBN: 9781605662589, 1605662585
Language: English
Year: 2008
Edition: 1

Product desciption

Customer Knowledge Management People Processes And Technology 1st Edition Minwir Alshammari by Minwir Al-shammari 9781605662589, 1605662585 instant download after payment.

Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical.

Customer Knowledge Management: People, Processes, and Technology introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.

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