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Customer Loyalty Retention And Customer Relationship Management Richard C Leventhal Richard C Leventhal

  • SKU: BELL-51335882
Customer Loyalty Retention And Customer Relationship Management Richard C Leventhal Richard C Leventhal
$ 31.00 $ 45.00 (-31%)

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Customer Loyalty Retention And Customer Relationship Management Richard C Leventhal Richard C Leventhal instant download after payment.

Publisher: Emerald Publishing Limited
File Extension: PDF
File size: 2.06 MB
Pages: 117
Author: Richard C. Leventhal; Richard C Leventhal
ISBN: 9781846632396, 1846632390
Language: English
Year: 2006

Product desciption

Customer Loyalty Retention And Customer Relationship Management Richard C Leventhal Richard C Leventhal by Richard C. Leventhal; Richard C Leventhal 9781846632396, 1846632390 instant download after payment.

Why do some companies tend to succeed in their attempts at not only attracting customers who tend to repeat their purchase of that company’s specific brand, but also tend to have these customer’s become “brand advocates” in attracting new customers for that company? In this e-book, the concept of customer loyalty, retention and customer relationship management (CRM) is evaluated and examined. Guest editor Richard C. Leventhal has collated a diverse collection of studies which address this, ranging from an analysis of the effectiveness of retail private-label credit cards in a crowded marketplace, to a case study detailing a marketing approach used by Volvo in the Australian marketplace.

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