Data Analytics For Marketing A Practical Guide To Analyzing Marketing Data Using Python 1st Edition Guilherme Diazbrrio by Guilherme Diaz-bérrio 9781803241609, 9781801813839, 1803241608, 1801813833 instant download after payment.

In this book, you'll learn how to give context to your data and turn it into useful information. You'll understand how and where to use a tool or dataset for a specific question, exploring the "what and why questions" to provide real value to your stakeholders. Using Python, this book will delve into the basics of analytics and causal inference. Then, you'll focus on visualization and presentation, followed by understanding guidelines on how to present and condense large amounts of information into KPIs. After learning how to plan ahead and forecast, you'll delve into customer analytics and insights. Finally, you'll measure the effectiveness of your marketing efforts and derive insights for data-driven decision-making.

By the end of this book, you'll understand the tools you need to use on specific datasets to provide context and shape your data, as well as to gain information to boost your marketing efforts.